Business | Book Spectrum

S2 E04 – Cross Winds: The Business and High-Flying Adventures of SM&A Founder Steven Myers

Our guest on this week’s Book Spectrum can not really be categorized.
Is he a businessman? He did found S-M-and-A, led several companies and is what we call a “serial entrepreneur.”
Is he an adventurer? In 1992, at the end of the Cold War, Steven Myers became the first American since Charles Lindbergh in 1931, to pilot an aircraft into the Russian Kamchatka peninsula – to do business.
A life-improvement specialist? His dealings in Post-Soviet territories have made lives better for their populations.
Steven Myers is also a Mathematician and served in the Air Force… that’s a short list.
We wanted to learn more about Myers after reading his book: CrossWinds: Adventures and Entrepreneurship in the Russian Far East, so we invited him on the show.

For more on Steven Myers and his book, visit his website: https://stevenmyers.com/cross-winds/

Advice For Authors Business Creative Writing Writing

S01-E12 – PR Pro Scott Lorenz on finding the right title for your book

S1, E13: New on #Book Spectrum: #PR and #Publicity Pro Scott Lorenz, who has placed authors in national and international publications as well as #radio and #television stations, talks with host Chris Cordani about his book designed to help writers of their own books: Book Title Generator: A Proven System in Naming Your Book.
#Authors work hard writing, proofreading, and re-writing their books several times. Still, the small amount of words on the cover can make a huge difference between a best-seller and a missed opportunity.
Lorenz offers his experience and expertise in book promotion to help authors know what elements in a good title attract both readers and potential press. It is an important book for all those who want to compose a book. As a podcaster/broadcaster, I will add this book is also valuable for program, workshop and event creators.
Pick up the book on Amazon: https://amzn.to/2C2bHml
Scott’s website: https://www.book-marketing-expert.com/

Business neuroscience Self-Help Success

S01-E06 – Jamie DeNovo: I-M-Possible Muscle For the Mind

Jamie DeNovo, a successful businesswoman and visionary who came back from a nightmare traumatic event which threatened to destroy her company, family and life tells her story. When all seemed lost, Jamie learned how to use the power of #neuroscience and Lewis Carroll’s Alice in Wonderland to physically adjust her brain to set her mind to get take her life back and become successful once again. Collaborating with one of the world’s top neuroscientists, Dr. Bryan Kolb, Jamie wrote I.M.Possible Muscle for the Mind: The Power To Achieve Success When Success Seems Impossible.
Jamie talks with host Chris Cordani about the book, how she developed the I-M-Possible Mind Muscle concept and how you can learn to adjust your own #brain to soon achieve #success, even if it seems impossible now.

Jamie developed I.M.Possible Muscle for the Mind, a precedent-setting brain change program that will give anyone the power to scale mental walls and achieve successes that now seem impossible. With humor, compassion and insight, Jamie now uses the findings of neuroscience to equip others to reach inside themselves and achieve great things even under the most adverse conditions.

Jamie’s Website: https://www.imakepossible.org/
Find Jamie’s book on Amazon: https://amzn.to/3dNwkRU
The Companion Workbook on Amazon: https://amzn.to/3aDuotc